Google Ads Introduces New Warning System for Ad Appeals

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The appeal form for Google Ads now includes a warning that if you do not correct the policy violation before submitting the appeal, there may be restrictions on the frequency of your future appeals.

On Twitter, PPCGreg posted a snapshot of a recent warning, which states: “It’s important that you fix any policy violations before appealing. If you try to appeal too many ads that haven’t been fixed, we may limit how often you can appeal policy decisions.”

Greg said this is the “first time seeing Google threaten us for appealing ads that “haven’t been fixed” with potentially limiting off often we can appeal future policy flags.”

Here is his screengrab:

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